Self, addressed: Kikkoman

I realized recently that I've spent much of the past decade or so in a weird sort of feedback loop. Like most people, I have a smart phone and post pretty regularly to Twitter, Facebook, Instagram (links to the right, if you're into that kinda thing). And it's hard not to start checking for feedback - hearts, favorites, likes, comments - almost immediately. It's maddening. But this insatiable need for feedback actually started during the graduate school application process that I initiated (the first round, that is) over a decade ago. A few weeks after I submitted that first completed application package, I started eagerly anticipating the arrival of the mail. It was crazy. I'd never been so excited to check the mail before! And even after I was accepted to a couple of schools during the second round (and devastated by the receipt of so many more rejection letters) I continued to look forward to checking the mail, increasingly disappointing though it was. Insert stale joke here about how all I get in the mail now is bills and junk mail, blah, blah, blah. I mean, I did work for one of the oldest stationery companies in the country and I make wedding invitations for a (meager) living. So, yeah, I like getting stuff in the mail and, though usually a month or two late, always send thank you notes. Shoot, I even taught a class about mail art.

So when I happened to notice one night eating potstickers with my family that our Kikkoman soy sauce had this thing on the back of the label suggesting I send a self-addressed stamped envelope (SASE) for more recipes, I thought it would be the perfect little project to use up a few of the envelopes in my under-utilized inventory while indirectly sending myself a little something in the mail!

This project seems simple enough but brings up so many questions for me. What size envelope should I send? If I send a bigger envelope, will I receive more things in the mail? Who will my SASE go to over at Kikkoman? Is the SASE person busy? How long will it take to receive something? Should I color coordinate my envelopes with the product's label? (Answer: Sure, why not?!)

The only problem is, now that I've started this project, I'm not finding a whole lot of SASE requests on the backs of products! I'll keep searching, though, and if any of you readers have a hot tip, do let me know in the comments, won't you?

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