mommy blogs killed the SASE

Remember my SASE project? Well, I got a response from Kikkoman pretty quickly, actually. I was waiting to blog about it until I had another self-addressed stamped envelope to send out, thinking I'd format the posts for this series in a to/from fashion, reporting on anything I'd received and ending with the next SASE to go in the mail. But, man, SASE requests on product labels and elsewhere are hard to find! There is usually some contact information, of course, but the closest I've found to anything like Kikkoman's label are websites for more recipes. Bo-ring. I want actual stuff in my mailbox, people! I don't have time to peruse your website and pin my favorite recipes!

And the grumpy part of me that reads too many mommy blogs, meanwhile, has to wade through countless "reviews" of free products that these successful bloggers receive EVERY WEEK! It's not that I want free stuff, per se, and I like my project in that there are really no strings attached, right? Kikkoman is not expecting me to blog about what they sent, though it is a form of outreach and advertising. But I do wonder if companies have directed those efforts to folks who are likely to write a fairly glowing review and reach a greater audience. As a reader, let me tell you, it gets old after awhile, reading about your free wardrobe service or the cruise your family took, like watching celebrities walk the red carpet in multi-thousand dollar gowns and accessories they're given for free. It's just thinly veiled advertising.

Anyway, enough of my grumpy old man impersonation. Here's what Kikkoman sent, a lovely little recipe book with some tasty snack suggestions. I put Neal to work right away on the Aloha Trail Mix.

That's it for now! I'll keep looking for SASE requests. In the meantime, in a continued effort to get stuff in the mail, I've re-started a blog project that never really got going back in my Boston days. It's called Check Your Gauge and if you like to knit or crochet and have a little bit of extra yarn laying around and a wee bit of change for postage, you should check it out!

PS - I've also resumed the Makery but under a different guise: geeky beaky, the "softer side" of Color Bird Studio. Felt phone cases for Android + Mother's Cookies inspired products for now. Stay tuned for more projects in 2015!

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